ADVERTISING PROJECTS
Below are two advertising media plan projects, while both projects focus on strategies and media, they're based on consumer data from MRI and Telmar.
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Quintile system is used for the evaluation of media significance on the target audiences. (1 being more impactful, 5 being least impactful.)
1
Dove 2023 Media Plan
In 2022, several adverting professionals including myself put this 'new business' pitch together for the Dove and Dove Men+ shower gel/body product line. The plan included linear TV, OOT, streaming, audio, OOH, print, digital, gaming, and brand partnership plans.
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Budget: $40 mil
Incremental: $20 mil
2
Panera Bread 2020 Media Plan
For a college media planning class, my classmates and I created a media plan for Panera Bread. The strategy focuses on attracting new audiences through conquesting. Media channels in this plan include TV, print, audio, OOH, digital, influencer, and partnerships.
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Budget: $50 mil
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Clients worked on at RPA:
