ADVERTISING PROJECTS
Below are two advertising media plan projects, while both projects focus on strategies and media, they're based on consumer data from MRI and Telmar.
Quintile system is used for the evaluation of media significance on the target audiences. (1 being more impactful, 5 being least impactful.)
1
Dove 2023 Media Plan
In 2022, several adverting professionals including myself put this 'new business' pitch together for the Dove and Dove Men+ shower gel/body product line. The plan included linear TV, OOT, streaming, audio, OOH, print, digital, gaming, and brand partnership plans.
Budget: $40 mil
Incremental: $20 mil
2
Panera Bread 2020 Media Plan
For a college media planning class, my classmates and I created a media plan for Panera Bread. The strategy focuses on attracting new audiences through conquesting. Media channels in this plan include TV, print, audio, OOH, digital, influencer, and partnerships.
Budget: $50 mil
Clients worked on at RPA:
